The task of the HR department - as a managerial function - is to support the goals of the company, to ensure efficient operation by consciously drafting effective and efficiently operated human resource management. Within this, its main functions are strategic human resource (HR) planning and management (strategic and short-term planning, organization, recruitment, selection, onboarding, fluctuation management), performance management, human resource development (preparation, training, education), incentive management (payroll and compensation system management), payroll accounting, personnel administration, organizational communication, and employer brand and brand building, PR (public, institutional, labor, municipal, educational relations).